NBA2K

#GiftOfGame Challenge

For the 2020 NBA2K holiday campaign we created the #GiftOfGame TikTok challenge where people had to show us their IRL moves - whether it’s greening a shot, breaking ankles, or a celebration for a chance to get scanned into NBA 2K21 Next Gen as a playable character, a PS5™️ and 2K21. All you had to do to enter was post a TikTok using #GiftOfGame, #Contest & tag @NBA2K. We also created a bunch of Giphy stickers of in game badges and animations for people to use in their videos, and they came through, we saw 7 BILLION views and thousands of videos uploaded.