adidas Originals

Deerupt Virtual Unboxing

Another Webby award winner, we created the first-ever virtual unboxing by hacking a newly updated html5 mobile capability to let people use their iPhones to unlock an AR version of the new adidas silhouette the Deerupt. We sent out influencer kits to have sneaker influencers create unboxing videos of the experience, and they took it to the masses sharing on IG stories where fans could swipe up to unlock the AR camera for themselves.